Enbusiness Storytelling Template - Case Study 1 Burt s Bees Burt s Bees makes effective use of storytelling to market themselves as a responsible community oriented company who promote an environmentally friendly lifestyle They have released several videos in which Burt the founder shares his outlook on life You can even visit Burt s cabin and explore his home online
Doing so results in content that goes beyond the usual business storytelling template And that can be the start of a beautiful relationship Want more content marketing tips insights and examples Subscribe to workday or weekly emails from CMI
Enbusiness Storytelling Template
Enbusiness Storytelling Template
Tie-In: Share a story about how being effective on social media is about being okay doing things that don't always work. "The elephant in the room.". Tie-In: Share a story about how many business owners know they should be more active on social media, but the "elephant in the room" is that they don't know how to do it.
Circumstance Establish the context of your story Always set the scene A good introduction will tell the audience what they need to know straight off the bat and will help them understand your narrative Curiosity This is how you draw your audience s attention and keep them engaged
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Business storytelling is the art of using stories to communicate and connect with employees customers suppliers partners and anyone else involved with your organization The purpose of business stories isn t entertainment Rather they have a specific goal or desired outcome To tell a great business story it s important to be authentic
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By using storytelling frameworks you ll learn to write stronger business stories in no time The Hero s Journey is a best in class example for writing case studies advertisements articles and even tutorials Remember People don t remember brands They remember stories Use this to your advantage
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The short video below also highlights thoughts and insights from business leaders we ve interviewed in The Business Storyteller Podcast and Business Storyteller Summit about the power of stories in branding marketing sales and all aspects of a business 1 Stories create engage and impact emotions
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Audience engagement is usually highest at the start and conclusion of a speech Consider starting your story in the middle of the action without any lead in By setting a dramatic scene from the start you can immediately grab your audience s attention Schramm refers to this technique as parachuting in to your story 2
a. Your audience has to know right away why you are telling it. b. They have to feel something and do something about it. Start with these two criteria when you're searching for the right ...
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Business storytelling purposes Effective business storytelling can support objectives like Developing and growing the business Creating and maintaining a competitive advantage Creating a strong impact that holds the customer s attention Boosting marketing strategy results Making decisions Humanizing your brand
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Enbusiness Storytelling Template
Audience engagement is usually highest at the start and conclusion of a speech Consider starting your story in the middle of the action without any lead in By setting a dramatic scene from the start you can immediately grab your audience s attention Schramm refers to this technique as parachuting in to your story 2
Doing so results in content that goes beyond the usual business storytelling template And that can be the start of a beautiful relationship Want more content marketing tips insights and examples Subscribe to workday or weekly emails from CMI
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